Intro:
In cities like Stoke-on-Trent, Airbnb demand comes from two very different guest types: contractors and tourists. Each has different booking patterns, expectations, and profitability. Which group should you target with your property? Here’s the breakdown.

Key takeaways:

• Contractors: longer midweek stays, steady income, fewer turnovers.
• Tourists: short, seasonal bursts, higher nightly rates.
• How to design listings that attract both.
• Hybrid strategy: balancing occupancy and revenue.